DIGITAL MARKETING

This Digital Marketing On Job Training program focuses on Building required technical skills for Developing Digital Marketing strategies. Participate in Case Studies with pragmatic approach. SMART marketing objectives, how to incorporate successful marketing campaign for sales growth Understand Roles & functions of a Digital Marketing executive.Prepare the trainee as per existing job opportunities Mock Tests, Mock Interviews, Resume preparation Arranging the interviews till the student get Hired / absorb the student in our development wing.

Course Details

Smart-IQ education is designed to train and place graduates who are IT job aspirents completed their graduation prior to 2017 and looking to cover the gap.We provide you real time project experience and place you into IT companies.

Most of the students who are unable to get placement through the campus recruitment come to Bangalore in search of their dream IT job.With little information on how the IT industry works,they complete the latest trending courses,complete the certification and try job in IT companies.Certification will not help to solve the real time issues that the companies are looking at.However most of them get rejected in the interviews due to lack of expericnce on working on real time projects.Eveunually they end up doing some irrelavent job not related to their specilozation to earn the livelihood and they loose theri carrier path.

Smart IQ training methods and customized courses promise 100% employability, not just course completion. Our training method prepares its candidates as per latest and advanced technology requirements. Once candidates are given a thorough understanding of theory and hands on sessions, they are asked to work on real time projects mentored by senior developers executing real time projects.

All these steps make sure that whatever candidates learn in the classroom gets converted in practical knowledge and stays with them forever. They are trained to work on real time environments so that when they join big and reputed companies they find it very easy to adapt themselves in the high pressure environment.

Apart from working on candidate’s technical skills, Smart IQ team also works on interview skills, communication skills, CV writing skills and presentation skills. Just before sending them for the interviews, candidates are further screened for technical & soft skills, improvements are suggested if any gaps are identified. These facilities make sure that candidates are not only technically competent, but are presentable as well and qualify the interview at the first go.

Digital Marketing course is designed to prepare you for a job assignment in the world of marketing of products or services using digital technologies mainly on the Internet and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.You may start with no knowledge in Digital Marketing and this training will help you develop your skills to a become a successful digital marketing professional. Designed in a format that meets your convenience, availability and flexibility needs, these course will lead you on the path to get a digital marketing job. This course provides not only theoretical concepts of digital marketing, but also provides you practical hands on experience by multiple assignments and projects, that gets you ready for real time projects in the world of an IT professional.

Course Objectives

Learn how to reach sales target

Use Google Analytics and improve conversion rate

Reduce bouncing rate and improve the business

Techniques to increase wesite ranking and improve organic traffic

Improve the rate of returning visitors and increase the business

How to choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.

Ways and techniques to write effective content

Driving traffic to your sites through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.

Retargeting and Remarketing to improve sales

Effective email marketing by sending personalized emails and attract the customer

How to effectively use Affiliate Marketing ,bring more traffice to website and increase the sales

Use Web Analytics helps you to collect, measure, understand, analyse, plan, report and predict the web activities for the business

System requirements

Windows laptops/pcs-

Processor: i3 or higher (Core 2 duo may work)

Ram: 4GB ram or higher

Hardisk: 40GB or higher

Operating System: Windows 7 or higher [64Bit only]

Pre-requisites

Any bachelor's degree with baisc computer knowledge is a sufficient to enroll for Digital Marketing course

Why Digital Marketing

    What is Digital Marketing?

    Why Digital Marketing is better than traditional marketing?

    Opportunities in Digital Marketing

    Understanding Digital Marketing Process

    Increase Visibility

    Visitor Engagement

    Bringing Targeted Traffic

    Converting Traffic into Leads

    Retention

    Performance Evaluation

Website Planning And Designing

    Understanding Internet

    Difference between Internet and Intranet

    Understanding Websites

    What is domain names and their extensions

    What is web server and hosting

Website Planning And Designing

    Different types of Web Servers

    Based on Functionality

    Based on Purpose

    Planning, Conceptualising and Designing a Website

    Registering a Domain name

    Purchasing a web server

    Configuring a web server for our website

    Adding webpages with content

    Plugins for different functionalities

    Building website using CMS in class

    Identifying objective of webiste

    Deciding on Number of Pages Required

    Planning for engagement options

    Creating Blueprint of Every webpage

Content Marketing

    What is content marketing

    Introduction to content marketing

    Objective of content marketing

    Content marketing 7 steps strategy building process

    Types of content

    Learn to write great compelling content

    Keyword research for content ideas

    Optimizing content for search engine

    Discussing authority of Blog

    Steps to develop a authority Blog

    How to market content

    Understanding Online influencers

    35 ways to fetch attention of visitors

Lead Generation & Email Marketing

    What is email marketing?

    How email works?

    Challenges faced in sending bulk emails

    Types of eMails

    Types of content

    What is opt-in email marketing

    Creating a broadcast email

    What are auto responders?

    How to do bulk emailing?

    Best practices to send bulk emails

    Top email marketing softwares & a glimpse of how to use them

    Improving ROI with A/B testing

    Understanding lead generation for business & Why is it important

    Understanding Landing pages and Thank you pages

    Landing Pages vs Website

    Best practises to create a Landing page and Thank you page

    What is A/B testing?

    How do we A/B test

    Converting Leads into Sales

    Understanding Lead Funnel

    Steps in leads nurturing

Google Products

    Introduction to Google

    How Google Business works

    Types of Google Platforms

    Uses of Google Tools

    Why this course is a Google Oriented course?

    Difference between Google Search engine and others

Google Adwords PPC Advertising

    Google Adwords Overview

    Understanding Adwords Algorithm

    Creating Search Campaigns

    Understanding different types of bid strategy

    Advanced level bid strategy

    What are flexible bidding strategies

    Understanding Ad-Extensions

    Creating Ad-Groups

    Finding relevant adgroup options

    Using Adword tools

    Understanding Keywords

    Choosing the right keyword for your campaign

    Creating Ads

    Tracking performance / conversions

    Remarketing

Google Analytics

    Introduction to Google Analytics

    How Google analytics works

    Understanding Google Analytics account structure

    Understanding Cookie tracking

    Starting with Google Analytics

    How to set up Google Analytics account?

    Configuring Google Analytics account?

    Understanding Metrics

    Understanding Goals and Conversions

    Bounce vs Bounce rate

    Bounce vs Exit rate

    How to reduce bounce rate

    Integration of Adwords and Analytics

    Measuring performance of marketing campaigns via Google analytics

    What is link tagging

    Understanding Filters & Segments

    Set up Segments

    How to view customized reports

    Monitoring Traffic sources

    Monitoring Traffic behavior

Video Marketing

    Understanding Video Campaign

    Creating 1st Video Campaign

    Importance of Video marketing

    Benefits of Video marketing

    Uploading videos on Video marketing websites

    Using youtube for business

    Bringing visitors from youtube videos to your website

    Facebook Marketing

      Understanding Facebook marketing

      Creating Facebook page

      Excercise on fan page wall posting

      Increasing fans on fan page

      How to do marketing on fan page

      Fan engagements

      Facebook advertising

      Types of Facebook advertising

      Understanding Facebook best practises

      Creating Facebook advertising campaign

      Targeting in ad campaign

      Payment module

      Conversion tracking

      Power editor tool

    Twitter Marketing

      Understanding Twitter

      Tool to listen and measure Influence on Twitter

      How to do marketing on Twitter

      Advertising on Twitter

      Creating campaigns

      Types of ads

      Tools for twitter marketing

      Twitter Advertising

      Twitter Cards

    LinkedIn Marketing

      What is LinkedIn

      Understanding LinkedIn

      Types of Profile

      Understanding LinkedIn Groups

      How to do marketing on LinkedIn Groups

      LinkedIn advertising and best practices

      LinkedIn Publishing

      Company pages

      Advertising on LinkedIn

      Display vs Text

    Mobile Web Marketing

      Understanding Mobile Devices

      Mobile marketing and Social Media

      Mobile Marketing Measurement and Analytics

      Fundamentals of Mobile Marketing

      Key Industry terminology

      Creating mobile websites

      Using tools to create mobile websites

      Creation of Mobile App

      Content marketing on mobile

      SMS marketing

      Mobile app marketing

    Search Engine Optimization

      What is SEO

      Introduction to SERP

      What are search engines

      How Search engines work

      What are keywords

      Types of keywords

      Keyword Planner Uses

      Google Keyword Planner tool

      Understanding Google Operator

      On Page Optimization

      Off Page Optimization

      Local SEO

      Top tools for SEO

      Monitoring SEO process

      Preparing SEO reports

      Create SEO Stragegies for your business

      What is Link Juice

      Importance of Domain and Page authority How to optimize exact keywords for your business

      How to recover your site from Google deindexing

    Online Reputation Management

      What is online reputation management

      Why online reputation management is important

      Understanding scenario

      How to deal with criticism online

      9 ways to maintain good online reputation

      10 ways to create positive brand image online

      Understanding tools to monitor online reputation

      Steps to overcome negative online reputation

      Best examples of online reputation management

    Creating Digital Marketing Strategy

      Build a content strategy

      Implement search engine optimization (SEO)

      Use inbound marketing, not interruption marketing

      Create solid landing pages

      Focus on your website architecture

      Develop a social media plan

      Use analytics to find out what’s working

    Google Adsense and Blogging

      Insufficient content / Unacceptable site content

      Page Type / Design of your blog

      No Privacy Policy, About Us or Contact Us page

      Site Does Not Comply With Google AdSense Policies

      Write high-quality content

      Create privacy page for your blog

      Create about page

      Setup A contact us page

      Verify your name and email

      Have some good number of posts

      Improve your blog design

      Check your content type

      Use top level domain

      Remove other ad networks

      Check your traffic sources

    Affiliate Marketing

      What is Affiliate Marketing

      How Affiliate marketing works

      Top Affiliate marketing networks

      Great Option for Marketer

      Affiliate marketing networks in India

      Affiliate marketing payment models

      Affiliate Marketing Software

      Some Affiliate Software

      Affiliate marketing in E-commerce

      Apply for Affiliate marketing network

      Understanding the dashboard

      Promoting the Affilaite products

      Methods of promotions

Google Certification Guidance

Get trained for 7 Google Exams

Six Adwords Certifications:

Adwords Fundamental

Video Advertising

Search Advertising

Display Advertising

Shopping Advertising

Mobile Advertising

Google Analytics Certification

Digital marketing training is incomplete without working on real time projects. In this course, you will be working on different modules of digital marketing topics this will provide you hands-on digital marketing experience. You will use different digital marketing tools and techniques to learn your digital marketing strategy.

FAQ

Digital marketing used for the marketing the products or services using the Internet, This can also be acheived through mobile phones, display advertising, and any other digital medium.

Digital marketing is gaining momentum over the traditional marketing channels . With the increased access to internet and socila meida networks products can reach the targeted audiences in real time and increase the sales

No needto write any code in learning this course, This is ideal for anyone who is a working profesional,freelancer,entreprenuer etc. The only pre-requisite to pursue Digital Marketing is that one needs to be internet savvy.

The demand for Digital Marketing experts is growing exponentially in india.Every company in india has started a seperate wing for to market their producs through digital challes.There are various roles starting from entry level sales to manager and higher manager level based on the experience.One can search in naukri to know more abou the job oppurtunities.